Wu shaohua's success is unique, not to catch the tide, "dare to be a person," but can "come back to the center". "Dare to be a person", because a large number of enterprises "drive the tide head", formed mature market; Be able to do "in the future", relying on the technology. Under the current macro situation, zhejiang enterprises are faced with the key moment of "the caged cage changing bird" and the overall transformation. Wu shaohua's successful experience is worthy of the reference of zhejiang businessmen.
Digital display: yongkang hardware machinery enterprise existing more than, machinery hardware, daily hardware, building hardware products cover more than 10000 varieties, such as employing more than 20 people, become the largest regional "hardware production base in the country.
According to the survey, the average life expectancy of Chinese private enterprises is 2.9 years. In contrast, the "evergreen tree", a private enterprise in zhejiang province that has operated for more than 20 years, has a large number of "evergreen trees" that are profitable year after year. Wu shaohua, President of China flying eagle group co., LTD., has been running the company for 38 years, which is one such "evergreen tree".
"Grassroots edition" zhejiang trademark
Like most first-generation zhejiang businessmen, wu shaohua, a blacksmith, is a "grassroots" : a start-up with a home base of 360 yuan, three iron blocks and two benches.
In May 1967, at yongkang chengguan, wu shaohua and nine peasants, with this family and a full force, knocked on a social enterprise called "chengguan hardware society". By 1978, the small workshop had grown into a collective enterprise with a fixed asset of 20 million yuan. In 1994, it was successfully restructured into a joint-stock private enterprise. In 1995, enterprise sales revenue exceeded 100 million yuan for the first time, becoming the largest steel barrel production enterprise in the country. Subsequently, wu shaohua developed the insulation cup, pressure vessel, environmental cleaning box, established flying eagle group. Today, the company has a yearly sales of more than 800 million yuan. The company develops and produces 6 kinds of products of 600 kinds of specifications, sells well all over the country, exports Europe and America, southeast Asia, Middle East, Japan and other countries, as well as Taiwan, Hong Kong area. The "flying eagle" trademark is a famous trademark in zhejiang province. The "flying eagle" product is a famous brand product in zhejiang province and is listed as one of the "reliable Asian products" by eu countries. The company has been rated as "national export large township enterprises", "national high-tech enterprise", "national advanced private enterprise", "best economic benefit enterprise of zhejiang province" and other honors. Wu shaohua himself has been awarded the title of "national township entrepreneur", "excellent director of zhejiang province" and provincial outstanding communist party member, and was elected as the representative of zhejiang provincial people's congress.
At the beginning of the start-up, there was no fixed product to do, only a few cents of the horn chain, poor management for a few years, the enterprise did not improve. In 1971, Mr. Wu left no stone unturned to find the Shanghai native livestock company, hoping to get some honey barrels. Shanghai says: "give you 200 sheet metal, first do a sample come out to see." After taking the iron sheet, wu shaohua and others did not know how to do it, they were mechanized production, but they didn't even have a rolling machine. "How can this be done?" Someone is depressed. "Don't throw cold water on it! Nothing is impossible, it's always harder than it is!" Wu shaohua is confident. Without a rolling machine, you would knock it slowly by hand, then go to the big business in town to buy an old roller and grind it by hand. Then, after a week, three sample buckets were rubbed out. Wu picked out one of the best samples from the original sample to be tested by the Shanghai people. When it was sent to Shanghai, the smart shanghainese could not tell which one was a sample, which was just a copy, and the shanghainese immediately gave wu shaohua 3,000 8 litres of steel drums. Slow down for 15 days and finally get the product out on time. Then we started the second and third batch...
The next year, wu shaohua and others designed the products, in the coastal 9 provinces and cities of the metal packaging bucket, because of the beautiful shape and won the first place. Who knows still before the time to be happy, the worry is coming: Shanghai soil and animal production import and export company wants to visit a fixed point! How can this do, want to know when the factory main tool or iron hammer, processing steel barrel drum of the necessary equipment and concrete pole is merely a few root, punch or borrowed from somebody else, both ends of piping is also made of the hammer out... Such a crude device, a visit will show the filling, the business after the unfilled filling will be difficult to protect. How is that good? Wu shaohua was at his wit's end. To cope, wu finally had to put all his hard-earned money into it and bought a roller.
Unexpectedly, the technical reform that this time forced out, but let the chengguan hardware factory this township enterprise achieve a leap. After the inspection of the leadership of the foreign trade company in Shanghai, we were satisfied with the purchase of 6,000 orders and invited them to introduce our experience to the national conference. Taste of wu sh unstoppable, began to make technological upgrading, year after year on the project, the products from honey packaging barrels to medicine, grease, pesticide, chemical industry and so on all luxury goods packaging container...
Now, wu shao-hua's flying eagle group co., LTD. Has developed from the production of steel drum to the production of refrigeration cylinder, and has been at the forefront of international similar products.
In a market survey, Mr. Wu saw that China's refrigeration industry used disposable, non-repeated, recharging cylinders, mostly imported from a company in Washington, d.c. So he through the survey of domestic all refrigerants touch bottom, realized that the key part of the cylinder, such as the strength of the pressure vessel, valve sealing performance and so on, is the eagle group technology can do, only is the gap of the welding are not up to international standards. Therefore, wu shaohua personally made many improvements to the existing welding machine, and hired domestic welding experts to solve the problem, and finally made the welding technology meet the international standard.
Flying eagle cylinder on the market, won the user's trust. In a foreign trade order in the meeting, a foreign question the quality of the camellia cylinders is inferior to the quality of the same products abroad, wu sh, in front of everyone saw the six production feiying cylinder cylinder and at the same time the production abroad, as a result, foreign steel cylinder completely rust, whereas feiying cylinder didn't rust. Therefore, the flying eagle produces a disposable and non-repeated charging cylinder, the market leader.
In 38 years, wu shaohua led his team from "grass roots" to a modern advanced enterprise.
The strategic choice of "later and later"
Someone says, in "the work of the township" yongkang market competition, so long as has the same products suitable for local development, yongkang people will input with the attitude of "universal" type, and set off waves of wave.
Yongkang city of a private company in 1995, when the boss for contact with Japan in the "from creditors" vacuum cup, with his own ingenuity to crack the secrets of the production, and then use it to create wealth for themselves, make a comeback. Not long after, the more than 700 "and tide" companies appeared to have cracked the technical code overnight, followed by the company, and the advertisement language of "the birth of a million". "Under the" rush, a coax and "wave" phenomenon, not in a few minutes, yongkang keep-warm glass production enterprises will grow into the thousands, from yongkang to yiwu road on both sides, with the vacuum cup for sale, and the price is from the highest to 260 yuan/only 10 yuan/only, even down to 4 yuan/only. As a result of the price fight, there are only a few dozen of yongkang's thermo-cup producers.
Wu shaohua did not go to the "heat" when the "thermos cup" was hot, but when he came to the cold cup depression, he got up the "cold door". Wu sh to analyze integrated information from all directions, think vacuum cup is a mature products, market prospects, especially in the international market, the emergence of "change" is due to shoddy, poor low value of spoiling it.
In November 1995, wu sh decisively with foreign cooperation, establishment of yongkang feiying stainless steel vacuum flask co., LTD., and more than 4300 ten thousand yuan, first-class equipment and technology imported from Japan, South Korea, built a domestic production capacity of the largest, the highest technical level, the production line.
Product first trial sale Japan, clever Japanese people do with it "anatomy", the results surprised them: health standard bottle than international standards, vacuum degree than Japan's two percent higher than that of similar products, insulation up to 48 to 50 hours. The flying eagle vacuum cup has been fired in Japan. Wu shaohua, on the way up, with high-tech as the base, rapidly expand the product variety, from the boss cup, the tourist cup to the insulated lunch barrel, the insulated pot, the capacity from 300ml to 1700 ml, everything. At the beginning of 1996, wu sent samples to 83 countries and regions to "ask for directions". However, many countries in Western Europe, North America and the Middle East reacted warmly and orders flew in. Now, the vacuum cup has been one of the company's flagship products, and the "flying eagle" products have become the international favorite.
Yongkang, the prevailing trend of "wave phenomenon", wu shaohua is always "after dare to be a person", and can "come and go", let the industry be shocked.
Yongkang began in 1996, when there were only nine manufacturers, and the annual output of the city was more than 100, 000. By the year 2000, the door industry has become a pillar industry of yongkang hardware. There are more than 120 enterprises in the whole city, and the annual production of security doors is 4 million.
In the course of four or five years, yongkang has also experienced a boom like "the thermos cup", and the result has been a large number of enterprises failing in the low price war.
While the industry insiders were on the fence about the development of security doors, wu shaohua invested 50 million yuan to start production of security doors. His move suddenly became a hot topic in the streets of yongkang, and the media rushed to report it. A voice said, wu shaohua is old faint, dare to take the last bus of security door; Others say that wu shaohua has the strength to be able to accomplish great things.
In the interview, when talking about security doors, chairman wu shaohua was embarrassed to say that during that time, the business was too good, and no production line security doors had become a hot item for dealers. Later, in order to facilitate the communication between various departments of the company, it was easier to simplify the process and put all the offices together. Wu said he had decided that security doors would sell well, but he didn't expect such a boom. The original plan, with a capacity of 400,000 a year, was overfulfilled within 10 months.
In 2004, the biggest rise in iron ore prices in Asia led to a severe test of the yongkang hardware industry, which is mainly made of steel.
Yongkang city economic and trade department according to the statistics, yongkang consumes about 3.5 million - 4 million tons of steel, the average daily consumption of more than ten thousand tons of steel, if steel price increase 1000 yuan per ton, yongkang hardware enterprise will increase costs 3.5 billion - 4 billion yuan a year. More than 90% of the enterprises in yongkang produce hardware products, and more than 70 percent of them use steel as raw materials. One security doors, stainless steel products and other industries which is a direct impact, especially the security door industry, its steel consumption accounted for 80%, this inevitably involved in the chain effect of steel price increases. Therefore, yongkang some production security door, which enable small and medium-sized enterprises feel hesitate to buy raw materials, including steel, stainless steel, iron, some companies can only rely on the inventory to maintain production, some small firms in the production situation.
"It's like raining," wu said. "it's like raining. It's raining when it rains. It's the same with everyone." But I think, the enterprise to be in an impregnable position in the price of storm, the best way is to adjust their product structure, less development of steel products, high value-added products.
In fact, as early as 1999, the flying eagle group injected 30 million yuan of funds at a time, making technological transformation, which saved both cost and added value of products. Therefore, in the competition of the industry, the flying eagle door occupation to occupy the opportunity, unexpectedly in the severe situation of the steel raw materials rise, the price not only not fall, but also slightly rise the happiness phenomenon! The fact proves this: according to the shanxi shangbao newspaper, the gas pipeline explosion of a family building in shanxi coking plant, the doors and Windows of dozens of rooms and the glass are damaged to varying degrees. When the police were cleaning the scene, they were surprised to find that only the eagle security door had not been deformed. The news release, yongkang door industry in coking became the first choice brand.
Wu shaohua always believes that both enterprises and products need strength. Strength is a comprehensive embodiment, such as technology talent, marketing network, capital operation and so on. The price war cannot be underestimated, but it is not the main one. The flying eagle group has decades of sales network, tech talent, including deep pockets, which many of its peers do not have.
"Whether it's a doorman or a thermos cup, we get in very late," wu said. Stainless steel products (mainly vacuum thermos) are made when others dismount. Why? In my opinion, the time of entry is not the most important, the main thing is that your product starts higher than others. And this time, a product of the market is mature, while the mature market, plus we use first-class equipment and technology, will produce a high starting point, high quality product, of course also can sell a good price, there would be no reason she cannot win."
Yongkang hardware in its development process, often encounter waves tides, tidal sunseeker, ebb tide, many companies can't afford to market risk evil shock waves of ups and downs, forced to "change the portal". The good news is that every time the tide comes, there will always be a group of companies like the eagle, which are ready to rise and surpass themselves.
Yongkang from "hardware" to "hardware" transmutation, from scientific and technological innovation. However, the eagles have come to realize that the peaks and valleys of the market are a common thing, but the innovation of science and technology is not the tide. After each wave, the real market is those high-tech products and high-tech enterprises. Just like the yongkang vacuum cup, which has long since faded, the flask cup still remains a popular international market, with annual sales of more than 60 million yuan. The reason is that it has a strong thermal insulation performance, the materials used to meet the hygienic standard, the design is unique. In the future, the flying eagle security door, the market is tight, the technology is leading.
In October, the Chinese eagle group welcomed a move. After more than 4 years of careful construction, the flying eagle industrial park, covering 500 mu, was completed as scheduled. The green grass in the park, the green water around, the first class plant, the first-class production equipment, the first-class scientific and technological strength, will be the flying eagle's once again take off to add an infinite strength! (zhe business network)